A Look at Facebook Users on Messenger, WhatsApp, Instagram (Infographic)

How many Facebook users also use stand-alone applications Messenger, WhatsApp and Instagram?

Not only does GlobalWebIndex have the answers, but GWI also noted the significantly higher figures when users aged 16 through 24 are broken out.

GWI said in an email to SocialTimes:

Globally, more than 60 percent of Facebook members now have accounts on Messenger, too–a service that has been posting serious growth each quarter, particularly since messaging was removed from the main Facebook app. Of the other two, it’s over 50 percent of Facebookers who are on WhatsApp and almost 40 percent who are Instagramming.

What’s particularly interesting here is that all three of them see a considerable jump if we narrow our focus to 16-24s. Although it’s often said that younger users have drifted a little away from Facebook, it’s clear that many of them have embraced other services within its ecosystem. That’s a major reason why its revenue prospects remain so positive; even if some users aren’t using Facebook itself as actively as they once were, chances are that many of them have simply migrated to one of the other services it owns.

Readers: Do you use all four apps?


Image courtesy of Shutterstock.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s